how to start a podcast

How to Start a Podcast

7 easy steps to get you started on your podcasting journey.

Are you ready to embark on your podcasting journey but unsure of where to begin? Look no further. Our ultimate guide will provide you with all the information you need to start a podcast successfully. Whether you’re a seasoned content creator or a complete beginner, these steps will set you on the right path to success when it comes to figuring out how to start a podcast.

Follow these 7 steps to get started and succeed with your podcast.

Table of Contents

1. Start With the End

It sounds odd, but you’ll start off on the right foot if you flesh out the endgame of creating your podcast. What is your ultimate goal? Maybe you are trying to build an audience that you want monetize. Or perhaps your are trying to build the authority of your business to become a thought leader in your industry.

Taking some time to define what you are trying to achieve and determining what you consider success to be will be helpful to keep in mind as you complete the rest of the steps. 

2. Define Your Podcast Niche or Topic

To start a successful podcast, it’s important to define your niche or topic. Narrowing down your focus will help you attract a specific audience and establish yourself as an expert in your field. Take some time to research existing podcasts to see if there are any similar shows and identify how you can differentiate yourself.

When selecting your podcast topic, aim for something broad enough to generate multiple episodes but specific enough to target a particular demographic. Consider your ideal listener and determine what problems they face or what information they are seeking. This knowledge will guide your content creation process. If you need help, consult with podcast professionals to determine where you fit best.

3. Choose a Host Platform

Podcast hosting platforms are services that allow you to manage your podcast feed and help you distribute your podcast to listening marketplaces like Apple Podcasts, Spotify, Google Podcasts, Amazon Music and many more. 

There are many different podcast hosting platforms to choose from and the best fit for you will come down to your budget, episode frequency and any additional support tools you might find helpful. Some hosting platforms will offer free base packages but then you will need to purchase a premium account if you surpass certain storage limits. It may be helpful to record a few test episodes to give you a gauge of how long a typical episode will be and what the size of your audio files will be. Use that information to see which service tier fits your needs. 

We recommend starting your host search with established hosts such as Libsyn,, and Spreaker

4. Build Your Brand and Online Presence

Creating a strong brand and establishing an online presence are crucial steps in starting a podcast. Begin by choosing a memorable and relevant podcast name that reflects your topic. Avoid using the word “Podcast” in your title as it is redundant and takes up valuable character space.

Next, design eye-catching cover art that represents your brand. Tools like Canva can help you create professional-looking artwork. Additionally, consider creating a website for your podcast. This will make your episodes easily accessible and provide a centralized hub for your audience to engage with your content.

To promote your podcast effectively, establish social media profiles on platforms where your target audience is most active. Focus on platforms that align with your content and engage with your listeners regularly. Finally, consider submitting your podcast to directories like Apple Podcasts, Spotify, and Google Podcasts to maximize your reach.

Seek a full-service podcast company if you need assistance.

5. Source Recording Equipment and Editing Software

While you can start recording your podcast using the microphone on your phone or computer, investing in separate recording equipment can significantly improve audio quality. Look for a podcast microphone that suits your budget and recording environment. A good pair of headphones is also key to preserve quality and to monitor your audio.

Additionally, choose editing software that aligns with your needs and skill level. Options like GarageBand, Adobe Audition, and Audacity offer varying levels of functionality and ease of use.

6. Record and Edit Your First Podcast

Once you have your recording equipment and software set up, it’s time to start recording your first podcast episode. Decide whether you want to script your episodes or adopt a more improvised approach. Experiment with different formats and find what works best for you. If you do use a script, consider using only bullet points to keep a more conversational tone.

When naming your episodes, choose descriptive titles that accurately summarize the content. Craft compelling show and episode descriptions that entice potential listeners to tune in. Submit your episodes to podcast directories to ensure maximum visibility.

Editing is an essential step in producing a polished podcast. Trim any unnecessary pauses or mistakes and ensure a smooth flow of conversation. Pay attention to audio quality, volume levels, and background noise reduction. Strive for a professional and engaging final product.

7. Promote Your Podcast

Once your podcast is ready for the world to hear, it’s time to promote it and build your audience. Utilize various marketing channels, including social media, to spread the word about your podcast. Engage with your listeners, encourage feedback and reviews, and foster a sense of community around your show.

Consider collaborating with other podcasters or influencers in your niche to cross-promote your content. Participate in relevant online communities and industry events to expand your reach. Consistency is key, so maintain a regular publishing schedule and continue promoting your podcast to attract new listeners.


Starting a podcast can be an exciting and rewarding endeavor. By following these steps, you’ll be well-equipped to embark on your podcasting journey. Remember to choose a niche, build your brand, source the necessary equipment, record and edit your episodes with care, and actively promote your podcast. With dedication, creativity, and perseverance, you can create a successful podcast that resonates with your audience and establishes your presence in the podcasting world.